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Singapore Online grocery Store
Complete your grocery shopping in just a few minutes. It's easier than you might think! No more jostling with the crowd, No more queue waiting for payment, No more shopping with grumpy spouse, running kids and crying babies.

Our dedication to customers
We are dedicated to serve and care for our customers and in doing so creating a delightful shopping experience for everyone. You can sit back and relax with a cuppa while shopping online, be it by yourself or with your love ones. Shopping for your household groceries will no longer be a chore and it can be fun.

Online grocery shopping is quick and easy.
In an ever fast moving world, people are getting busier and hope to spend more time with their family or on their leisure activities. In every household, we need groceries as part of our daily lives. Grocery shopping is a routine job for most families; we usually take 1-2 hours to shop, if you need to drive to the supermarket it may take 3-4 hours. So some even called it a chore!

Buy groceries anytime you want, even in your pyjamas.
You can simply do your grocery shopping from wherever you have internet access, anywhere anytime. We provide a wonderful convenience of getting what you want, when you want it. It is a new way to shop for groceries every week and certainly, we hope, will make life happier for everyone who shops with us.

Save money, save time with us.
At our website, we work towards money and time saving for you and your family. We retail online and our operation cost are much lower than physical supermarkets. So, we can offer customers more attractive prices when come to shopping with us. What's more, you save on car park fees and save energy on carry heavy shopping bags. Online shopping also help you save time, so you can spend more quality time with your love ones.

We go an extra mile for you.
Online grocery is also helpful for families whom family members are home bound. If you have elderly parents at home who need special care around the clock, you may find it hard to do your grocery shopping. If wheeled-chair bound find getting around a little tough, not to mention the loads of bags you need to carry. If you are a new mum on confinement, you are preferred to stay home. We like to extend our services to you.

Manage your shopping.
We invest in auto-mated system to help you budget and manage your shopping. There will be a trolley calculator so you can shop and view your total purchases instantly. In your account, you can retrieve past orders and buy the same items again, create a list in advance so you can remind yourself what to buy. This is especially helpful if you are planning for a party or event celebrations. You may retrieve this list at your next visit to complete your order anytime you like.

Leave the rest to us!
You may wonder how and who will process your order. Your purchases are handled by our fully trained personal shoppers and ever-friendly delivery team. Our personal shopper will hand pick customers' order while our delivery angel help customers with their shopping load and delivers them to home. We are professionally trained and always attentive to your needs or requests. At all time, we promise to deliver fresh and high quality products to your home every time. We take special care to look after your order and realises how important it is to you.

Online Grocery

Online Grocery is the act of consumers or customers buying foodstuffs, various household and everyday supplies via the Internet. It is similar in concept to the physical aspect of consumers going down personally to any of such stores to purchase the necessary everyday commodities or as and when required to.

Online grocers are sellers who deal with grocery products and may or may not have their personal shop front(s) for selling grocery. However, it is for certain that they are required to sell or promote the products pertaining to grocery on the Internet through any form of websites and be able to conduct online transactions of trade to be headlined under this term.

To be able to shop online, consumers must have access to any computer connected to the net and majority of them should have their own credit card or other forms of cash-less method to pay. This will let consumers have more options of choosing the either the convenient way of obtaining their grocery or the hassle of spending time going down to the desired grocery store or supermarket and engaging in long queues just to achieve the same objective.

Online Grocery is a form of business-to-consumer (B2C) transaction.
Online Grocery shopping has yet to become popular but is fast becoming a rising trend and has the potential to extend its influence much faster than actual grocery shopping which has reached saturation point and is likely to be on the declining trend in the near future.

History of Online Grocery Shopping
Online grocery shopping came about in the US in the mid-1990s during the "dotcom" craze. However, it stagnated for quite some time as consumers weren't yet ready to trust the internet with something as important as their grocery lists. However, now that internet shopping is such an enormously gigantic business, it's no wonder that there is a new buzz around online grocery shopping. If you are going to give it a try, you should have a high-speed internet connection. Using a dial-up connection will be very slow and frustrating, and you'll end up having to spend more time buying groceries from your home computer than you would probably spend driving to the store as you normally do.

Trends in Online Grocery Shopping
When an online grocery shopper has a good first experience with a certain website sixty percent of the time they will return to that website to buy more.

According to research found in the Journal of Electronic Commerce, if we focus on the demographic characteristics of the in-home shopper, in general, the higher the level of education, income, and occupation of the head of the household, the more favourable the perception of non-store grocery shopping.

One knows exactly which website to enter, how much on the average the goods will cost, and the time taken for the goods to reach them. Online grocery shopping has become extremely routine and predictable, which is one of its greatest appeals to the consumer.

The moment a consumer selects a product or finishes his/her selection, most online grocery retailers will employ the shopping cart software which will tabulate the cost of items in the shopping cart with the option of allowing consumers to adjust the quantity of items in the shopping cart list, by analogy with filling a physical shopping cart or basket in a conventional store. One such shopping cart with user-friendly features can be found in Yumtrade. A "checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of the user's necessary information only needs to be entered once. The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders (though credit card numbers are not accepted by e-mail, for security reasons).

Payment
Online grocery shoppers normally use credit card to make payments due to the fact they usually buy in bulk, however some systems enable customers to create personal accounts and pay by alternative means, such as:

• Debit card
• Various types of electronic money
• Cash on delivery (C.O.D., offered by very few online stores)
• Cheque
• PayPal
• Google Checkout

Product delivery
Once a payment has been accepted the goods can be delivered in the following ways.

• Delivery: The products are sent to the customer's address.
• In-store pickup : The customer orders online, finds a local store using locator software and picks the products up at the closest store.

Of course, majority of the customers will want their grocery being delivered right to the doorstep instead of going to the nearest store to collect their purchase as it will defeat the main purpose of doing online grocery shopping. People usually do their grocery shopping online so as to cut down on the time and effort(physically) taken otherwise spent to do normal grocery shopping. Despite that, there definitely will be people who think that the delivery fee spent on online grocery and checking out the conditions of grocery on the spot outweighs the cost of time and effort to lug the bags of grocery back home, but these are most likely the minority.

Usually, online grocers only cater to consumers living within a certain district or location because of the fragility and the freshness of the said products. Therefore, it is quite difficult to guarantee the condition of the grocery if such grocers are to deliver the consumers' purchase over a long distance, like state to state or country to country.

However, since majority of grocery shopping are usually done in bulk, the more convenient and cost-effective (time, physical effort) way of receiving your grocery is by delivery up to your doorstep like what one of the website known as Yumtrade has to offer.

Consumers’ demands and expectations

Satisfactory:

• Increased customization, e.g. "capability to treat customers as individuals".
• Able to do online grocery shopping 24/7.
• Discounts resulting in lower prices
• Able to fulfill most shoppers' needs. Comparison between several online stores at once.

Unsatisfactory (unsatisfactory experiences):

• Low security of online payments
• Not user-friendly
• Poor levels of services
• Varied prices
• Product delivered not in a good condition

Convenience

Online grocery stores allows consumers to make purchases at any time, 24 hours, 7 days a week, and many consumers have Internet access both at work and at home. A visit to a conventional retail store requires travel and must take place during business hours.

Searching or looking through an online catalog can be faster than browsing the aisles of a grocery store. Consumers with normal dial-up Internet connections rather than broadband have much longer loading time due to the appearance of pictures of products shown on these websites and have a considerably slower and more frustrating online shopping experience.

Some consumers prefer engaging with grocery store personnel instead of computers (and vice versa), sometimes due to the more complicated interfaces of the websites. Not all online-grocers have up-to-date and user-friendly sites.

For efficiency reasons, online grocery stores generally do not delivery goods immediately upon receiving an order. Orders are only filled during warehouse operating hours, and there may be a delay in the delivery depending on traffic and weather conditions but not to a large extent since such online grocers will restrict the area span from the warehouse where the goods are stored. Many retailers are likely to inform customers the time range at which they can expect their delivery to arrive, and whether or not they generally have a fulfillment backlog. A quick response time and efficient of its delivery service is sometimes an important factor in consumers' confidence and trust in the grocery dealer. A disadvantage of online shopping is that, even if a purchase can be done anytime of the day, the customer must often be at home during normal business hours to accept the delivery . For many professionals this can be difficult as they have many time constraints, and absence at the time of delivery can result in delays, or in some cases, return of the grocery to the retailer. As far as grocery is concerned, it must be usually kept fresh or in a suitable condition and any of such delay may bring about a decline in the condition of the grocery in question.

In the event of a problem with the item - it is not what the consumer ordered, or it is not of the condition it is supposed to be in- consumers are concerned with the ease with which they can return an item for the correct one or for a refund. Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund. Some online grocery stores have more generous return policies to compensate for the traditional advantage of physical stores. For example, the online grocery store Yumtrade offers a thorough check of the condition of the items are all good and if the purchased item(s) are found damaged, they will either send a replacement free of charge or they will offer you a refund on the spot. Furthermore, customers are allowed to return the item that you do not desire within 1-3 business days by contacting them as long as the original packaging and receipt are kept intact.